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What is SEO?

SEO chartThere are no secrets to search engine optimization. High rankings in the search engines are a result of a combination of on-page factors and external linking strategies.

Why We Need SEO and How It Works?

Search engine optimisation has become a critical part of the business marketing mix. Companies attempting to compete in the market today face the challenge of displaying their sites and offerings to as many targeted consumers as possible.

Applying efforts to targeted marketing strategies such as search engine optimization allows companies to spend money on reaching customers that have a much higher likelihood of buying their services and avoids waste. Targeted marketing and careful tracking of these marketing efforts ensure a business is as effective as possible in maximizing return for its marketing spend.

Today’s consumer society uses the internet to find the businesses and services they need. Whether looking for plumbers or accountants, the search more often than not starts online. The main mechanisms available for finding sites are the search engines. Search engines such as Google have become the primary means by which consumers find and compare products and services.

Due to the extensive reliance on the search engines, search engine marketing has become the most targeted and traceable marketing tool available.

Search engine marketing allows a business to display a site to consumers performing searches related to their business, while using the correct reporting tools allows a business to track exactly how many users are visiting their site and which search terms led them to it.

How Does Search Engine Optimization Fit In?
There are only two ways for your site to gain a listing in the search engines. The first is to pay the search engine directly on a cost-per-click basis(PPC) and the second is to ensure the site is built in an optimal configuration to be listed for the major terms and phrases relevant to the business. The latter is known as search engine optimization.

So How Do We Use Search Engine Optimisation?
There are really just three simple steps:

  1. Identify the search terms that are relevant to your business.
  2. Optimize your site to appear as relevant as possible to the search engines for the identified terms.
  3. Ensure others are continually linking to your site from relevant sites.

Contact us to find out how our services and tools can guarantee your site is found for all the right terms.

 

Like other forms of advertising, search engine optimization, or SEO, is a way of getting your company to stand out from the crowd. No one knows for sure, but one source estimates there over 29,000,000,000 (BILLION) pages on the Web. That’s a lot of competition when trying to get visitors to look at your web site.

According to a recent study of international search engine use, 95% of Internet users use general search engines. So getting your site to perform on one of the top 3 U.S. search engines — Google, Yahoo and MSN — is pretty important.

Your site is probably already indexed in a search engine, but unless it’s appearing on the first 3 pages of search engine results for keywords known to be important to Internet users, it’s likely your site is not performing as well as it could be.

This is where we comes in. We specialize in getting the most out of your site and getting it ranked highly in the search engines for keywords or key-phrases potential customers are already typing in.

Find out how we do it